https://ogma.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 Established liked versus disliked brands: brain activity, implicit associations and explicit responses https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:29619 Wed 14 Nov 2018 13:33:24 AEDT ]]> The evaluative conditioning of well-established liked, disliked, and neutral brands. A new, multidimensional approach to understanding consumer behaviour https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27881 Wed 11 Apr 2018 14:15:52 AEST ]]> Examining the drivers and brand performance implications of customer engagement with brands in the social media environment https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:19178 Tue 27 Mar 2018 09:38:27 AEDT ]]> Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:37030 Thu 06 Aug 2020 15:42:15 AEST ]]> Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:31217 Sat 24 Mar 2018 08:43:17 AEDT ]]> An exploratory perspective of service brand associations https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1746 Sat 24 Mar 2018 08:27:24 AEDT ]]> Managing web site performance taking account of the contingency role of branding in multi-channel retailing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:17887 Sat 24 Mar 2018 07:56:25 AEDT ]]> Children's band-related social interaction: a preliminary investigation into the impact of age, sex and birth-order https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6088 Sat 24 Mar 2018 07:44:45 AEDT ]]> Explaining brand performance differentials between firms via innovation and marketing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6086 Sat 24 Mar 2018 07:44:44 AEDT ]]>